Your ROI dashboard
What OakRoutes brought in, what it cost, and what you kept.
Leads this month
14
▲ 5 vs. May (9)
Response time
38 sec
Average first reply, nights and weekends included
Booked estimates
6
From 14 leads (43%)
Jobs won
2
1 interior · 1 exterior
Revenue booked
$5,510
Profit about $2,204 at 40%*
OakRoutes cost
$197
+ $100 ads you paid the ad site directly
ROI multiple
7.4×
This month: $2,204 profit ÷ $297 spent. 6 months: 3.0×
Break-even
Day 9
Paid for itself on job #1 (May)
6 months: money in vs. money spent
Revenue from jobs OakRoutes helped book, against everything you spent (OakRoutes, Acorn Kit, ads).
Revenue bookedTotal spend (July includes the Acorn Kit, $495)
Revenue$14,862
Profit (40%*)$5,944
Total spend$1,977
You kept$3,967
Jobs won6
Reinvest: plant the next acorn
A small slice of this month's profit, put back into getting the next job.
Profit this month (40%*)$2,204
Spent this month− $297
You kept$1,907
Suggested put-back (about 15%)$289
Local ads test on Google$150
250 door hangers for your next 2 job streets$139
Door hangers brought in October's biggest job ($3,589 exterior). A suggestion, not advice. You decide, and you can pause ads anytime.
Where your leads came from
October. QR scans are counted for each Acorn Kit piece.
| Source | Leads | Jobs | Revenue |
|---|---|---|---|
| Google search & profile | 4 | 1 | $1,921 |
| Website | 3 | 0 | — |
| Door hangers (QR) 11 scans | 2 | 1 | $3,589 |
| Yard sign (QR) 6 scans | 1 | 0 | — |
| Truck magnets (QR) 4 scans | 1 | 0 | — |
| QR stickers 2 scans | 0 | 0 | — |
| Referrals & referral cards | 2 | 0 | — |
| Past-client check-ins | 1 | 0 | — |
| Total | 14 | 2 | $5,510 |
Reviews gained
Every finished job gets a review request.
+5This month
+19Last 6 months
4.9Average rating
★★★★★
“Texted me back in a minute, showed up on time, and the trim looks perfect.”Google review · Oct 12 (example)
“Texted me back in a minute, showed up on time, and the trim looks perfect.”Google review · Oct 12 (example)
★★★★★
“Saw their sign on my neighbor’s yard. Easy quote, fair price.”Google review · Oct 4 (example)
“Saw their sign on my neighbor’s yard. Easy quote, fair price.”Google review · Oct 4 (example)